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	<title>HEY MIKI</title>
	<atom:link href="http://mikijohnson.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://mikijohnson.com</link>
	<description>Connector. Communicator. Curious as hell.</description>
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		<title>Will you be my collaborator?</title>
		<link>http://mikijohnson.com/will-you-be-my-collaborator/</link>
		<comments>http://mikijohnson.com/will-you-be-my-collaborator/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 01:17:05 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki + Media]]></category>
		<category><![CDATA[adaptability]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[flux]]></category>
		<category><![CDATA[vulnerability]]></category>

		<guid isPermaLink="false">http://mikijohnson.com/?p=1397</guid>
		<description><![CDATA[WHAT IS the single most important skill you can develop to ensure success in today&#8217;s economy? According to this brilliant Fast Company article (and my own experience), the answer is&#8230;adaptability. &#8220;The new reality is multiple gigs, some of them supershort, with constant pressure to learn new things and adapt to new work situations, and no [...]]]></description>
			<content:encoded><![CDATA[<p>WHAT IS the single most important skill you can develop to ensure success in today&#8217;s economy? According to this brilliant <em>Fast Company</em> <a href="http://www.fastcompany.com/magazine/162/generation-flux-future-of-business" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.fastcompany.com/magazine/162/generation-flux-future-of-business?referer=');">article</a> (and my own experience), the answer is&#8230;<strong>adaptability</strong>.</p>
<blockquote><p>&#8220;The new reality is multiple gigs, some of them <a href="http://www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years?referer=');">supershort</a>, with constant pressure to learn new things and adapt to new work situations, and no guarantee that you&#8217;ll stay in a single industry.&#8221;</p></blockquote>
<p><strong>But what exactly does it mean to be adaptable?</strong> Is it really a skill you can learn and hone?</p>
<p>My gut says yes. But it also says: &#8220;Learning to be adaptable is not just one skill, it&#8217;s lots of complementary skills developed together.&#8221; One of the most important of those skills, which I believe encompasses many others, is the ability to collaborate successfully.</p>
<h4>Collaboration &amp; Adaptation: One coin, two sides</h4>
<p>If you&#8217;ve followed this blog or my newsletters, you&#8217;ve undoubtedly heard me talk about the importance of collaborative skills, but let&#8217;s break it down further. I&#8217;ve identified six broad tools you need to excel at collaboration. Here is how each one can also help you adapt to a fluid new world.</p>
<p style="padding-left: 30px;"><strong>1. Know your strengths (and weaknesses):</strong> As job titles disappear (or are routinely invented) and <a href="http://the99percent.com/tips/7025/The-Resume-Is-Dead-The-Bio-Is-King" target="_blank" onclick="pageTracker._trackPageview('/outgoing/the99percent.com/tips/7025/The-Resume-Is-Dead-The-Bio-Is-King?referer=');">bios become more important than resumes</a>, it&#8217;s imperative to know exactly what you offer, why your offering is the best, and why people would want you to pay you for what you&#8217;re offering.</p>
<p style="padding-left: 30px;"><strong>2. Find &amp; engage influencers:</strong> Now that you&#8217;re more likely to create your own job than interview for it, your potential clients, co-workers, and customers are everywhere. Identifying and creating an authentic connection with them is the foundation of today&#8217;s successful marketing and sales strategies.</p>
<p style="padding-left: 30px;"><strong>3. Ask the right questions:</strong> As <a href="http://mikijohnson.com/about/">I like to say</a>, in our present state of flux, no one is an expert—which means everyone is an expert. It&#8217;s not enough to take one workshop or hire the &#8220;it&#8221; consultant; you need to be asking everyone you meet the big questions that relate to your business and passion.</p>
<p style="padding-left: 30px;"><strong>4. Define goals and meet deadlines:</strong> When your customer or client is a moving target and your own services are constantly evolving, you have to be able to quickly and clearly establish goals for all stakeholders, strategize action items, and then build trust by meeting agreed upon deadlines.</p>
<p style="padding-left: 30px;"><strong>5. Communicate successfully:</strong> The writing on the wall says that soft skills (largely interpersonal ones) are king in today&#8217;s economy. In our super-connected world, you must deeply understand your own communication preferences, be aware what other people hear when you talk, and be comfortable with a variety of communication modes.</p>
<p style="padding-left: 30px;"><strong>6. Learn from experience:</strong> The barriers to entry for almost every industry have crumbled in recent years—if there&#8217;s not a freemium web serviced doing what you need yet, there will be in a year. That means the new model includes lots of experimentation, and potentially lots of failures. Those who succeed will be able to take them in stride, learn everything possible from them, and then carry those lessons forward to the next experiment.</p>
<p>So, collaboration skills are also adaptability skills. But let&#8217;s not forget that <strong>collaboration skills are also incredibly valuable in and of themselves.</strong> I see <em>dynamic professional collaboration</em> as an important way for self-employed creatives (in particular but not exclusively) to create sustainable businesses where they don&#8217;t burn themselves out working alone, in front of a computer, doing five people&#8217;s jobs while also balancing a family life.</p>
<h4>I&#8217;m looking for collaborators</h4>
<p>I&#8217;ve wanted to help people become better collaborators for a while now. This is the year I get intentional about it (and make it into a self-sustaining business).</p>
<p><strong>I&#8217;ll be dedicating my blogging to collaboration, refocusing my website around it, and working to develop a curriculum, eBook, and traveling workshop circuit within the year.</strong> I&#8217;m jumping into a handful of collaborations myself and creating case studies with successful collaborators around the world.</p>
<p><img class="aligncenter size-full wp-image-1398" title="collaboration love" src="http://mikijohnson.com/home/wp-content/uploads/2012/01/collaboration-love.jpg" alt="" width="398" height="294" /></p>
<p>I&#8217;m so excited to get started on all this, but I&#8217;m missing one big thing. Collaborators!</p>
<p>I truly believe in the importance of collaboration, of dropping the &#8220;me against the world&#8221; attitude and asking for help when I need it, so it&#8217;s only natural—and necessary—that I find one or more people to join me on this adventure. <strong>Might it be you?</strong></p>
<p>Some things I&#8217;m looking for in a collaborator: Someone with 5 hours a week they could dedicate to an exciting but unpaid opportunity; someone who likes the idea of running their own business, if they&#8217;re not already; someone who loves to help people, talk to people, be around people; someone with expertise in curriculum building and teaching, web design and eCommerce, and/or business financials.</p>
<p><strong>If you&#8217;re interested, I&#8217;d love to hear from you at <a href="mailto:miki@mikijohnson.com">miki@mikijohnson.com</a>.</strong> And if you would have expected me to email you directly and ask you to collaborate, please get in touch anyway. I could email 100 people I think might be interested, but I&#8217;ve learned that my network knows more than I do, so I&#8217;m letting it do its thing.</p>
<p>{UPDATE: It&#8217;s been called to my attention that I seem to be asking people to do work for free. Well, I am, but with the potential to build a business <em>with me</em> that will eventually pay both (all) of us. I am pretty sure this endeavor won&#8217;t make me money for the first year (other work pays my bills); I&#8217;m looking for someone who can afford to take that risk with me. The distinction between &#8220;collaborators&#8221; and &#8220;employees&#8221; is one of the big ideas my curriculum will tackle, for exactly this reason.}</p>
<h4>A few important questions</h4>
<p>To help us figure out if we&#8217;d make good collaborators, I&#8217;m including a short questionnaire below, with my answers. Please include your answers in your email. Looking forward to hearing from you :)</p>
<p style="padding-left: 30px;"><strong>1. What are the most important qualities you can contribute to a project?</strong><br />
I&#8217;m good at taking in large amounts of information from different sources, synthesizing it, contextualizing it, streamlining it, and sharing it in a clear way with a specific audience. I&#8217;m good at getting people excited about things and helping them move forward on stated goals. I love talking with people and connecting people and do it constantly.</p>
<p style="padding-left: 30px;"><strong>2. What skills or areas are you hoping to develop and grow into this year?</strong><br />
I want to learn how to create curriculum, how to truly teach (not just talk at), how to take people&#8217;s understanding from point &#8220;a&#8221; to point &#8220;b&#8221; and give them the tools to change their lives based on that shift in thinking. I also want to truly feel that I &#8220;own a business,&#8221; instead of &#8220;freelancing&#8221; or &#8220;being self-employed.&#8221;</p>
<p style="padding-left: 30px;"><strong>3. What are your three preferred forms of communication?</strong><br />
I love speaking face-to-face, which has recently included a lot of Skype calls. I get so much energy from other people, from their excitement, from seeing the gears turning in their head as we talk. While this is my favorite, it can also be exhausting, so I do it less frequently. I also like brief, direct communication that includes email, IM, and text, depending on how urgent the question/request is and how likely the person I&#8217;m communicating with is to be at their computer. Finally, I&#8217;m a big Facebook fan. I love being able to seamlessly share great things I find online, as well as pictures of food I cook, events I&#8217;m attending, and questions for my network.</p>
<p style="padding-left: 30px;"><strong>4. How would you describe the role you most often take in group projects? </strong><br />
I used to be a leader, but today I&#8217;d say a facilitator. This can often mean taking the lead, setting a schedule, and getting people organized, but it&#8217;s more in the service of the group&#8217;s needs and goals than my own vision of how we should proceed. I&#8217;m more interested in harnessing collective intelligence than focusing on my own.</p>
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		</item>
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		<title>What did you do this year?</title>
		<link>http://mikijohnson.com/what-did-you-do-this-year/</link>
		<comments>http://mikijohnson.com/what-did-you-do-this-year/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 17:56:08 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki Unedited]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mikijohnson.com/?p=1391</guid>
		<description><![CDATA[I finally picked up my journal a few days ago and immediately wrote this question: “Why haven’t I been writing?” Over the more than 20 years I’ve kept a journal, this question has come up a lot. I know by now that I am constantly flowing through cycles where I will discipline myself to write [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1395" class="wp-caption aligncenter" style="width: 610px"><img class="size-large wp-image-1395" title="2011 Accomplishments" src="http://mikijohnson.com/home/wp-content/uploads/2011/12/2011-Accomplishments-600x300.jpg" alt="" width="600" height="300" /><p class="wp-caption-text">From left: Working on a blog post at LOOK3, my third birthday tattoo (of an archaeopteryx), practicing my wedding speech.</p></div>
<p>I finally picked up my journal a few days ago and immediately wrote this question: <strong>“Why haven’t I been writing?”</strong></p>
<p>Over the more than 20 years I’ve kept a journal, this question has come up a lot. I know by now that I am constantly flowing through cycles where I will discipline myself to write every day, feel naturally compelled to write once a week, or will not write at all for months. Yet I’m still trying to figure out why this happens when it does.</p>
<p>If you had to choose one word to describe my work, it would probably be “writer.” I edited my high school newspaper, studied magazine journalism in college, and have written for magazines, blogs, and creative clients ever since. (And aren’t we all writers now? I must write around 100 emails, text messages, and Facebook, Twitter, and Tumblr updates a day.)</p>
<p>But I more often describe myself as an editor. Because, for me, writing has always been about filtering the world around me through my own thought process, then retelling it in a way that facilitates understanding. I know the root of this lies in my personal journaling &#8212; where <strong>I am most often trying to work out what’s going on inside myself by putting it on a page,</strong> and therefore examining it from a slight distance.</p>
<p>So, getting back to my original question, I know that I write less when I am not in extreme emotional turmoil (which I thankfully haven’t been) and when I’m not starting a new project (which often triggers a more intellectual turmoil). I also <a title="I need your help. Yes you. Seriously." href="http://mikijohnson.com/i-need-your-help-yes-you-seriously/">learned while traveling last year</a> that I’m not good at writing while experiencing lots of new things (like when I <a title="I still haven’t found what I’m looking for" href="http://mikijohnson.com/i-still-havent-found-what-im-looking-for/">quit my job and travel for five months</a>). I seem to be able to either experience or write/process, but not both.</p>
<p>This brings me to another question: <strong>Am I not writing because I’m in the middle of a journey?</strong> If so, it’s one that I am unaware of (or was, until I started writing this post in my head).</p>
<p>After being on a very <a title="Where in the world have I been?" href="http://mikijohnson.com/where-in-the-world-have-i-been/">literal journey</a> for months last year, it took a while for me to recognize the subtler journey I’ve been on this year. I started to see it when I made myself write down all the <strong>Things I’ve Done This Year:</strong></p>
<p>1. Attended a 3-day silent <a href="http://www.spiritrock.org/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.spiritrock.org/?referer=');">meditation retreat</a><br />
2. Helped start and facilitate a group of women creatives<br />
3. Hosted an experimental <a href="http://speedcollaboration.tumblr.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/speedcollaboration.tumblr.com/?referer=');">collaboration event</a> while visiting NYC<br />
4. Broke up with my boyfriend<br />
5. Moved out of our apartment<br />
6. Lived out of a storage unit for five months<br />
7. Moved into a new apartment<br />
8. Built a wood canoe with my dad<br />
9. Made a <a href="http://vimeo.com/26353983" target="_blank" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/26353983?referer=');">multimedia video</a> of building a wood canoe<br />
10. <a href="http://look3.org/author/miki/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/look3.org/author/miki/?referer=');">Live-blogged</a> LOOK3 Festival of the Photograph<br />
11. <a href="http://www.andyadamsphoto.com/photobooks/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.andyadamsphoto.com/photobooks/?referer=');">Spoke</a> at Flash Forward Festival<br />
12. Spoke at <a href="http://www.pictage.com/thephotolife/events/partnercon-2011-rock-your-world" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.pictage.com/thephotolife/events/partnercon-2011-rock-your-world?referer=');">PartnerCon</a><br />
13. Started a <a href="http://eepurl.com/dxrQf" target="_blank" onclick="pageTracker._trackPageview('/outgoing/eepurl.com/dxrQf?referer=');">newsletter</a><br />
14. Worked with 10+ new clients<br />
15. Taught a class on <a title="Hi, Social Media, nice to meet you" href="http://mikijohnson.com/hi-social-media-nice-to-meet-you/">social media for small business</a><br />
16. Was a bridesmaid in two weddings<br />
17. Taught cooking classes for my friends<br />
18. Took a workshop on radio interviewing and became friends with <a href="http://kitchensisters.org/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/kitchensisters.org/?referer=');">The Kitchen Sisters</a><br />
19. Did a video interview for the <a href="http://vimeo.com/25167964" target="_blank" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/25167964?referer=');">Musea Blog</a><br />
20. Did a video <a href="http://vimeo.com/27305569" target="_blank" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/27305569?referer=');">interview</a> for Heather Morton’s speaking tour<br />
21. Was a remote guest speaker for John Kaplan’s social responsibility in journalism class<br />
22. Modeled for a figure drawing class<br />
23. Went to <a title="Sorry I missed you – I had a secret meeting in the basement of my brain" href="http://mikijohnson.com/sorry-i-missed-you-i-had-a-secret-meeting-in-the-basement-of-my-brain/">Mexico</a><br />
24. Joined a Women’s Sacred Dance Circle<br />
25. Went deer hunting with my dad<br />
26. Got a <a href="http://heymiki.me/post/3908361017/birthday-tattoo-2011-this-artist-did-an" target="_blank" onclick="pageTracker._trackPageview('/outgoing/heymiki.me/post/3908361017/birthday-tattoo-2011-this-artist-did-an?referer=');">tattoo</a></p>
<p>When I got to the end of this list, I thought: How could I have thought I wasn’t on a journey (or, equally silly and also something I imagined: that I hadn’t accomplished very much)? <strong>Sometimes I just have to write it down before I can see it.</strong></p>
<p>Now that I’m finally settled in a new apartment, with all my things around me and an awesome roommate and a big kitchen for me to cook in, I’m feeling the calm space I need to write again. Possibly even the centeredness I need to commit to writing every day, whether I feel like it or not.</p>
<p>Whether or not writing functions for you as it does for me &#8212; to help clarify and process &#8212; <strong>I recommend taking some time before the end of this year to make a list of all the things you’ve done.</strong> Things you don’t do every year, things you did for the first time, things you’re proud of, things that left a mark. On January 1 our eyes will all shift forward, so now’s the time to look backwards, which is often the only way to really know where you are right now.</p>
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		</item>
		<item>
		<title>You already know the answer</title>
		<link>http://mikijohnson.com/you-already-know-the-answer-whats-the-question/</link>
		<comments>http://mikijohnson.com/you-already-know-the-answer-whats-the-question/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 20:59:09 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki Unedited]]></category>
		<category><![CDATA[facilitation]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://mikijohnson.com/?p=1380</guid>
		<description><![CDATA[As an introduction and because people keep asking about this video: My dad and I went to Northern Ontario a few months ago to build a wooden canoe from scratch&#8230;.in 8 days. Needless to say, it was a lot of work. But I learned so much, and it was such a treat to have unmitigated [...]]]></description>
			<content:encoded><![CDATA[<p><em>As an introduction and because people keep asking about this video: My dad and I went to Northern Ontario a few months ago <strong>to build a wooden canoe from scratch&#8230;.in 8 days.</strong> Needless to say, it was a lot of work. But I learned so much, and it was such a treat to have unmitigated father-daughter time, the long hours and sore back were worth it. Below is a multimedia video I made of the experience. It&#8217;s a rough, early attempt, so cut me some slack on the production quality, please :)</em></p>
<p><object width="600" height="450" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=26353983&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed width="600" height="450" type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=26353983&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p><strong>I haven&#8217;t felt much like writing lately</strong>&#8230;too much work, too much distraction, too little time to sit down and process, let alone write about it coherently. But I when I got off the phone with my dad the other day, I finally felt my fingers itch for the keyboard.</p>
<p>Since returning to the Bay Area in July, my work as a freelance branding/social media consultant/coach has taken off. I&#8217;m pleasantly surprised by how people keep finding me, getting in touch, asking if I can help them&#8230;and then me being able to. It feels good, but <strong>it also feels like I&#8217;m one of those jugglers riding a unicycle on a tightrope:</strong> just keep moving, keep the balls in the air, don&#8217;t look down.</p>
<p>Another opportunity has presented itself recently, one that is really exciting, seems to collect all my disparate talents in one project, and is a chance to work with a small team of people I could not respect or like more. Like most exciting projects like this, it presents a less than clear path to me getting paid, at least for the first few months. Yet to do it like I would want to do it, I&#8217;d need to do it full time, letting go of the freelance work that would pay my bills.</p>
<p>Sitting here pondering this dilemma, I did what I&#8217;ve done so many times before: <strong>I called my dad.</strong> I told him what was up, that it&#8217;s a great opportunity but the money might not be there. Like a good parent, he told me I was worth the money, and if they were worth working for, they&#8217;d find it for me.</p>
<p>Maybe, maybe not, I said. But this just seems like the perfect thing. It uses all my skills, it&#8217;s people I really want to work with, it gives me a chance to feel less scattered, and, and&#8230;.Well, then, there&#8217;s your answer, he said. You call me up, you don&#8217;t know what to do about this job, and then you tell me all about why it&#8217;s so perfect. <strong>You answered your own question.</strong></p>
<p>And he was right. And part of me knew that would happen if I called him. <strong>Then he said something even better.</strong></p>
<p>This is just like how we used to do your geometry homework, do you remember? I didn&#8217;t. You would bring me some problem you couldn&#8217;t figure out, and I had no idea how to do it either, but I would just go back to the chapter before and start reading it. You&#8217;d start explaining it all to me, and by the time we got to that question that was stumping you, you&#8217;d say, &#8220;Nevermind, I figured it out.&#8221;</p>
<p><strong>Wow. You know what you are, dad? What? A facilitator, I said. He laughed.</strong></p>
<p>I&#8217;d never thought about where my own attraction to, and gift for, facilitating had come from, but this was clearly the root of it. I&#8217;ve learned that you cannot answer people&#8217;s questions for them, so the best kind of teacher helps you find the answer for yourself. So do good friends and family. Facilitators help us feel safe enough to try things we don&#8217;t know how to do; they help us gain confidence in our ability to make our own decisions.</p>
<p>Who are the facilitators in your life?<strong> Have you called them lately?</strong></p>
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		<title>Hi, Social Media, nice to meet you</title>
		<link>http://mikijohnson.com/hi-social-media-nice-to-meet-you/</link>
		<comments>http://mikijohnson.com/hi-social-media-nice-to-meet-you/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 19:23:15 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki + Media]]></category>
		<category><![CDATA[Nuggets]]></category>

		<guid isPermaLink="false">http://mikijohnson.com/?p=1375</guid>
		<description><![CDATA[I taught my first class on social media for small businesses July 18 at the very cool Renaissance Center in San Francisco. (You can sign up for the second class here. ) There were so many great questions, and such a wide range of online experience, that I found myself running out of time before we&#8217;d [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1378" class="wp-caption aligncenter" style="width: 550px"><img class="size-full wp-image-1378" title="Screen shot 2011-07-20 at 12.15.26 PM" src="http://mikijohnson.com/home/wp-content/uploads/2011/07/Screen-shot-2011-07-20-at-12.15.26-PM.png" alt="" width="540" height="359" /><p class="wp-caption-text">This is NOT a photo from my RenCenter class, but it is from a presentation I gave at the Apple Store last year. Can you tell how red my face was because of that silly mic-headset I had to wear? Thank goodness the RenCenter didn&#39;t have one of those ;) Photo by Matt Baume.</p></div>
<p><strong>I taught my first class on social media for small businesses</strong> July 18 at the very cool <a href="http://www.rencenter.org/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rencenter.org/?referer=');">Renaissance Center</a> in San Francisco. (<del>You can sign up for the second class <a href="http://www.acteva.com/booking.cfm?bevaID=221010" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.acteva.com/booking.cfm?bevaID=221010&amp;referer=');">here</a>.</del> )</p>
<p>There were so many great questions, and such a wide range of online experience, that I found myself running out of time before we&#8217;d addressed all the information I&#8217;d prepared.</p>
<p>For that reason, I promised to put up a post here on my blog, so people could ask specific questions that I will respond to (in the comments, please). Plus, anyone who wasn&#8217;t in the class can benefit from the discussion as well :)</p>
<p>Here are the slide presentations for my first class, as well as the second, more advanced class on August 2. If you press &#8220;play&#8221; on the first one, you&#8217;ll be able to listen to an edited version of the class, synched to the slides. If you just want to read them, you can use the &#8220;forward&#8221; and &#8220;backward&#8221; arrows. I&#8217;m still happy to take questions in the comments of this post.<strong></strong></p>
<div id="__ss_8646500" style="width: 510px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Social Media for Small Business" href="http://www.slideshare.net/mikijohnson/social-m4smlbsnss-8646500" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.slideshare.net/mikijohnson/social-m4smlbsnss-8646500?referer=');">Social Media for Small Business</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/8646500" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="510" height="426"></iframe></div>
<div id="__ss_8758355" style="width: 510px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Social Media for Small Businesses - Part 2" href="http://www.slideshare.net/mikijohnson/social-media-for-small-businesses-part-2" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.slideshare.net/mikijohnson/social-media-for-small-businesses-part-2?referer=');">Social Media for Small Businesses &#8211; Part 2</a></strong> <object id="__sse8758355" width="510" height="426" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sm4smlbus2-110802184429-phpapp01&amp;stripped_title=social-media-for-small-businesses-part-2&amp;userName=mikijohnson" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><embed id="__sse8758355" width="510" height="426" type="application/x-shockwave-flash" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sm4smlbus2-110802184429-phpapp01&amp;stripped_title=social-media-for-small-businesses-part-2&amp;userName=mikijohnson" allowFullScreen="true" allowScriptAccess="always" allowscriptaccess="always" allowfullscreen="true" /> </object></div>
<p>And here are links and important quotes from several posts that relate to what we talked about in the classes.</p>
<p><strong><a href="http://blog.livebooks.com/2011/04/stop-selling-start-connecting-5-tips-for-social-media/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/blog.livebooks.com/2011/04/stop-selling-start-connecting-5-tips-for-social-media/?referer=');">Stop Selling, Start Connecting</a></strong></p>
<blockquote><p>&#8220;You would never walk into a room and, without introducing yourself, assume that everyone wants to hear about your latest greatest thing would you? Most of us will spend time actually listening to people, finding out who they are, and gaining their trust before we try to sell them our AmWay products. Just because it’s technology, that doesn’t give you <em>carte blanche</em> to abuse people with your sales pitches.&#8221;</p></blockquote>
<p><strong><a href="http://the99percent.com/tips/7025/The-Resume-Is-Dead-The-Bio-Is-King" target="_blank" onclick="pageTracker._trackPageview('/outgoing/the99percent.com/tips/7025/The-Resume-Is-Dead-The-Bio-Is-King?referer=');">The resume is dead, the bio is king</a></strong></p>
<blockquote><p>&#8220;If you’re a designer, entrepreneur, or creative – you probably haven’t been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you’re sharing? Do they identify with your story? Are you even giving them a story to wrap their head around?&#8221;</p></blockquote>
<p><strong><a href="http://blog.livebooks.com/2009/09/do-you-have-a-brand-or-do-you-just-have-a-logo/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/blog.livebooks.com/2009/09/do-you-have-a-brand-or-do-you-just-have-a-logo/?referer=');">What is a brand?</a></strong></p>
<blockquote><p>&#8220;So what is a brand? A brand is a promise. It is whatever people think, feel, trust, and believe you, your business, or your product will give them if they buy from you. It exists inside people’s minds, out of your reach — yet it’s a big part of why they buy from you.</p>
<p>Logos, colours, fonts and words are simply how you try to convey your brand’s promise to people. Thus a “brand” is a promise and “branding” is all the tangible things you use to express that.&#8221;</p></blockquote>
<p><strong><a href="http://www.youtube.com/watch?v=OVnN4S52F3k&amp;feature=youtube_gdata_player" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=OVnN4S52F3k_amp_feature=youtube_gdata_player&amp;referer=');">&#8220;Why&#8221; not &#8220;What&#8221;</a></strong></p>
<blockquote><p>&#8220;<strong></strong>Every single organization on the planet knows what they do. You know the products you sell and the services you offer. Some organizations know how they do what they do. What we think makes us better or stand out from our competition. But not many organizations know why they do what they do. And by &#8216;why&#8217; I don&#8217;t mean to make a profit. I mean what&#8217;s your purpose, your cause, your belief. Why does your organization exist; why did you get out of bed this morning; and why should anyone care?&#8221;</p></blockquote>
<p><strong><a href="http://lindsayrobertson.tumblr.com/post/330892541/the-dos-and-donts-of-online-publicity-for-some" target="_blank" onclick="pageTracker._trackPageview('/outgoing/lindsayrobertson.tumblr.com/post/330892541/the-dos-and-donts-of-online-publicity-for-some?referer=');">Press Releases for Bloggers</a></strong></p>
<blockquote><p>&#8220;I went to drinks with the Brilliant Online Publicist one night, and asked her how she did such a good job while everyone else was failing. Was she clairvoyant? No: she just actually READ MY BLOG and knew the kind of things I liked to write about. How did she have time to give so much attention to the needs of a then relatively small website? She told me her secret: she only publicizes to eight blogs. She picked the eight blogs that covered her client’s subject, TV, that she liked the most on a personal level, read them religiously, and only sent them only the content she thought each blog would be into.&#8221;</p></blockquote>
<p><strong><a href="http://changethis.com/manifesto/show/44.04.TrustEconomy" target="_blank" onclick="pageTracker._trackPageview('/outgoing/changethis.com/manifesto/show/44.04.TrustEconomy?referer=');">Trust Agents (Trust Economies e-Book)</a></strong></p>
<blockquote><p>&#8220;The edges between work and social life are blurring. People are shifting their social network into their work networks and vice versa—business associates and childhood friends, side by side. We prefer to buy from people that are like us. You like Batman movies? Me too! That may not always be enough to move a sale, but it shows your human dimensions.&#8221;</p></blockquote>
<p><a href="http://newmediaprofessionals.tumblr.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/newmediaprofessionals.tumblr.com/?referer=');"><strong>New Media Professionals</strong></a></p>
<blockquote><p>A Tumblr I keep as a way to remember useful social media articles that I generally agree with. This is a simple list of links that I update every couple of days. If you want to dig deeper into my &#8220;suggested reading,&#8221; check it out.</p></blockquote>
<p><strong>Resources (not exhaustive, just a few I mentioned)<br />
</strong></p>
<ul>
<li>Trackable HTML Newsletters: <a href="http://mailchimp.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/mailchimp.com/?referer=');">MailChimp</a>, <a href="http://www.constantcontact.com/index.jsp" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.constantcontact.com/index.jsp?referer=');">ConstantContact</a></li>
<li>&#8220;Social&#8221; Feedback &amp; Knowledge base: <a href="http://getsatisfaction.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/getsatisfaction.com/?referer=');">GetSatisfaction</a></li>
<li>Trackable URLs: <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&amp;answer=55518" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.google.com/support/googleanalytics/bin/answer.py?hl=en_amp_answer=55518&amp;referer=');">How to tag a link</a></li>
<li>Twitter control panels: <a href="http://hootsuite.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/hootsuite.com/?referer=');">HootSuite</a>, <a href="http://tweetdeck.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/tweetdeck.com?referer=');">TweetDeck</a></li>
<li>Social media one-stop control panel: <a href="http://sendible.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/sendible.com/?referer=');">Sendible</a></li>
</ul>
<p>&nbsp;</p>
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		<title>Men Being Emotional</title>
		<link>http://mikijohnson.com/men-being-emotional/</link>
		<comments>http://mikijohnson.com/men-being-emotional/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:28:22 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki Unedited]]></category>
		<category><![CDATA[festivals]]></category>
		<category><![CDATA[LOOK3]]></category>
		<category><![CDATA[photojournalism]]></category>
		<category><![CDATA[vulnerability]]></category>

		<guid isPermaLink="false">http://mikijohnson.com/?p=1372</guid>
		<description><![CDATA[I spent last week at LOOK3 Festival of the Photograph in Charlottesville, Virginia. I contend that LOOK3 is the best photo festival in the U.S. (if not world); however, I&#8217;m not exactly impartial. I helped organize last year&#8217;s LOOKbetween, a symposium for young photographers held in LOOK3&#8242;s off year, and liveblogged, Facebooked, and Tweeted for [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1373" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-1373 " title="65210025-web" src="http://mikijohnson.com/home/wp-content/uploads/2011/06/65210025-web.jpg" alt="" width="600" height="397" /><p class="wp-caption-text">I hope Ariel doesn&#39;t mind me turning her into a bit of a metaphor ... going through my pictures from LOOK3, I was struck by this image of her, surrounded by men who tower over her, yet at the center nonetheless, in the spotlight.</p></div>
<p>I spent last week at <a href="http://look3.org/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/look3.org/?referer=');">LOOK3 Festival of the Photograph</a> in Charlottesville, Virginia. I contend that LOOK3 is the best photo festival in the U.S. (if not world); however, I&#8217;m not exactly impartial. I helped organize last year&#8217;s LOOKbetween, a symposium for young photographers held in LOOK3&#8242;s off year, and liveblogged, Facebooked, and Tweeted for the festival this year.</p>
<p>I could go on about why I think LOOK3 is so great (limited attendance, small town setting, inclusion of younger photographers, passionate heart, amazing organizers), but I particularly want to talk about something I noticed in the talks and slideshows at this year&#8217;s event&#8230;as someone (I wish I could remember who) said to me after talks by Christopher Anderson and Ashley Gilbertson, <strong>&#8220;Today could have been titled, &#8216;Men Being Emotional.&#8217;&#8221;</strong></p>
<p>Chris kicked off Friday&#8217;s Masters Talks with his usual thoughtful eloquence, focusing on his latest work, <a href="http://www.christopherandersonphoto.com/#/BOOK%20PROJECTS/SON/1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.christopherandersonphoto.com/_/BOOK_20PROJECTS/SON/1?referer=');"><em>Son</em></a>, an extremely personal project centered on his family (wife, young son, and ailing father). Ashley followed with an impassioned talk about his years of conflict work and especially his most recent project, <a href="http://www.ashleygilbertson.com/projects/bedrooms_of_the_fallen/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.ashleygilbertson.com/projects/bedrooms_of_the_fallen/?referer=');"><em>Bedrooms of the Fallen</em></a>, which quietly but undeniably demonstrates the price we pay for war. Their presentations were mentioned as a festival high point by almost everyone I met.</p>
<p>This got me thinking about photography that is more emotionally present, something I wrote about a few weeks ago <a href="http://mikijohnson.com/emotionally-involved-journalism/">here</a>. There seems to be a trend, with photojournalism in particular, of <strong>going beyond an objective capturing of &#8220;who, what, where&#8221;</strong> to a subjective account, seen through the photographer&#8217;s own emotional lens.</p>
<p>Now, there is nothing to say that this is necessarily a movement from &#8220;male&#8221; to &#8220;female,&#8221; but I do think that to be emotionally engaged with your images you have to be vulnerable (a big idea in my life right now). And I think it&#8217;s fair to say that vulnerability is associated more with women than men, that it is something we are more inclined toward, or, probably, more encouraged by society to feel and express.</p>
<p>Which brings me to the second high point of LOOK3: the closing-night conversation between Sally Mann and Nan Goldin. Sally opened with this: &#8220;It occurs to me that Kathy Ryan put us here on stage together for a  reason. We are perceived to be so strong and unflinching. Yet, I know  that I’m fragile as ash. And I have the perception you feel the same.&#8221; And things only got more raw and more real from there. (Read the full conversation <a href="http://look3.org/2011/06/11/live-from-nan-goldins-insight-conversation/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/look3.org/2011/06/11/live-from-nan-goldins-insight-conversation/?referer=');">here</a>.)</p>
<p>They admitted they envied each other&#8217;s lives, they commiserated about their work being dubbed pornographic, they talked about their pussies (and I don&#8217;t mean their cats). A few times I wondered nervously what the men in the audience were thinking. But then I thought, who cares? <strong>I&#8217;m sick of women acting like it isn&#8217;t hard to work in a male-dominated field,</strong> of not wanting to admit we&#8217;re vulnerable because it further calls attention to our &#8220;femaleness.&#8221; There was something so empowering and exciting about seeing these talented, wise, proud women talking just like they would if they were alone. &#8220;This is really how women talk to one another,&#8221; I thought.</p>
<p>What triggered my final &#8220;aha&#8221; moment was a slideshow presented on Saturday night: Steve Giovinco&#8217;s <a href="http://stevegiovinco.com/collections/view/steve%20giovinco%20fine%20art%20photography%20ontheedge/steve%20giovinco%20fine%20art%20photography%20ontheedge.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/stevegiovinco.com/collections/view/steve_20giovinco_20fine_20art_20photography_20ontheedge/steve_20giovinco_20fine_20art_20photography_20ontheedge.html?referer=');"><em>On the Edge of Somewhere</em></a>. The artist&#8217;s description reads, &#8220;I photograph psychologically intimate and emotional relations between couples,&#8221; and the voice over clarified that the couple in the photographs was Steve and his wife. I liked the work, but I kept thinking, &#8220;This is just like Elinor Carucci.&#8221; Elinor&#8217;s <a href="http://www.elinorcarucci.com/recent.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.elinorcarucci.com/recent.html?referer=');"><em>My Children</em></a> was shown a few slideshows ahead, so I doubt I&#8217;m the only one who saw the resemblance.</p>
<p>I don&#8217;t want to get myself in trouble by saying there is a &#8220;female&#8221; way of making photos, but if we had to draw some pattern from contemporary women photographers (at least in the fine-art world), it would be of making personal, vulnerable images, often of themselves or their loved ones. And here was a man doing exactly that! Women entering any male-dominated field have long been influenced by the men already there: insisting they are &#8220;just like men&#8221; or else working in conscious contradiction to &#8220;maleness.&#8221; <strong>I wondered if that flow of influence is starting to reverse?</strong></p>
<p>Even more exciting is the idea that, like most walls in our modern society, the one between &#8220;male&#8221; and &#8220;female&#8221; art and artistic subjects/approaches is coming down. We are all given room to be vulnerable if we want, to make &#8220;family&#8221; photos that are still respected by the industry, or to do the opposite, if that&#8217;s your thing. More freedom and less pigeonholing can only be a good thing for art, right?</p>
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		<title>Virginia Woolf is a badass</title>
		<link>http://mikijohnson.com/virginia-woolf-is-a-badass/</link>
		<comments>http://mikijohnson.com/virginia-woolf-is-a-badass/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:50:17 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Miki Unedited]]></category>
		<category><![CDATA[books]]></category>
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		<category><![CDATA[writing]]></category>

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		<description><![CDATA[I just finished finally reading A Room of One&#8217;s Own by Virginia Woolf. It is, simply put, the best essay I&#8217;ve ever read. Not that I previously thought Virginia was a slouch, and I&#8217;m having trouble verbalizing exactly what was so magnificent about it, but I just can&#8217;t stop saying &#8220;wow.&#8221; Her writing is beautiful [...]]]></description>
			<content:encoded><![CDATA[<p><em>I just finished finally reading </em>A Room of One&#8217;s Own<em> by Virginia Woolf. It is, simply put, the best essay I&#8217;ve ever read. Not that I previously thought Virginia was a slouch, and I&#8217;m having trouble verbalizing exactly what was so magnificent about it, but I just can&#8217;t stop saying &#8220;wow.&#8221; </em></p>
<p><em>Her writing is beautiful in it&#8217;s clarity (of thought and word); </em>A Room of One&#8217;s Own<em>, her 1929 </em>magnum opus<em> on the struggles of women  writers, despite being dense in subject, is gripping and readable like a great mystery novel. And it&#8217;s SO timeless, even as it is also obviously dated. </em></p>
<p><em>I&#8217;ve included a few of my favorite quotations below. The final one, in particular, I hope admonishes women, looking back 100 years on the suffrage movement rather than 10, to accept no excuses for not making your mark on the world.</em></p>
<p><img class="alignleft size-full wp-image-1369" title="woolf" src="http://mikijohnson.com/home/wp-content/uploads/2011/06/woolf.jpg" alt="" width="316" height="500" />&#8220;Fiction, imaginative work that is, is not dropped like a pebble upon the ground, as science may be; <strong>fiction is like a spider&#8217;s web,</strong> attached ever so lightly perhaps, but still attached to life at all four corners.&#8221;</p>
<p>&#8220;And since a novel has this correspondence to real life, its values are to some extent those of real life. But it is obvious that the values of women differ very often from the values which have been made by the other sex; naturally this is so. Yet it is the masculine values that prevail. Speaking crudely, football and sport are &#8216;important&#8217;; the worship of fashion, the buying of clothes &#8216;trivial.&#8217; And these values are inevitably transferred from life to fiction. <strong>This is an important book, the critic assumes, because it deals with war. This is an insignificant book because it deals with the feelings of women in a drawing-room.</strong> &#8230; One has only to skim those old forgotten novels [of the early 19th century] and listen to the tone of voice in which they are written to divine that the writer was meeting criticism; she was saying this by way of aggression, or that by way of consiliation. She was admitting the she was &#8216;only a woman,&#8217; or protesting that she was &#8216;as good as a man.&#8217; She met that criticism as her temperament dictated, with docility and diffidence, or with anger and emphasis. It does not matter which it was; <strong>she was thinking of something other than the thing itself.</strong> Down comes her book upon our heads. There was a flaw in the centre of it. And I thought of all the women&#8217;s novels that lie scattered, like small pock-marked apples in an orchard, about the second-hand book shops of London. It was the flaw in the center that had rotted them. She had altered her values in deference to the opinion of others.&#8221;</p>
<p>&#8220;The very first sentence that I would write here, I said, crossing over to the writing-table and taking up the page headed Women and Fiction, is that it is fatal for any one who writes to think of their sex. <strong>It is fatal to be a man or woman pure and simple; one must be woman-manly or man-womanly.</strong> It is fatal for  woman to lay the least stress on any grievance; to plead even with justice any cause; in any way to speak consciously as a woman. And fatal is no figure of speech; for anything written with that conscious bias is doomed to death. It ceases to be fertilised. Brilliant and effective, powerful and masterly, as it may appear for a day or two, it must wither at nightfall; it cannot grow in the minds of others. Some collaboration has to take place int he mind between the woman and the man before the act of creation can be accomplished. Some marriage of opposites has to be consummated.&#8221;</p>
<p>&#8220;When I rummage in my own mind I find no noble sentiments about being companions and equals and influencing the world to higher ends. I find myself saying briefly and prosaically that<strong> it is much more important to be oneself than anything else.</strong> Do not dream of influencing other people, I would say, if I knew how to make it sound exalted. Think of things in themselves.&#8221;</p>
<p>&#8220;How can I further encourage you to go about the business of life? Young women, I would say, and please attend, for the peroration is beginning, you are, in my opinion, disgracefully ignorant. You have never made a discovery of any sort of importance. You have never shaken an empire or led an army into battle. The plays of Shakespeare are not by you, and you have never introduced a barbarous race to the blessings of civilisation. <strong>What is your excuse?</strong> It is all very well for you to say, pointing to the streets and squares and forests of the globe swarming with black and white an coffee-coloured inhabitants, all busily engaged in traffic and enterprise and love-making, we have had other work on our hands. Without our doing, those seas would be unsailed and those fertile lands a desert. We have borne and bred and washed and taught, perhaps to the age of six or seven years, the one thousand six hundred and twenty-three million human beings who are, according to statistics, at present in existence, and that, allowing some had help, takes time.</p>
<p>&#8220;There is truth in what you say &#8212; I will not deny it. But at the same time may I remind you that there have been at least two colleges for women in existence in England since the year 1866; that after the year 1880 a married woman was allowed by law to possess her own property; and that in 1919 &#8212; which is a whole nine years ago &#8212; she was given a vote? May I also remind you that the most of the professions have been open to you for close on ten years now? When you reflect upon these immense privileges and the length of time during which they have been enjoyed, and the fact that there must be at this moment some two thousand women capable of earning over five hundred a year in one way or another, <strong>you will agree that the excuse of lack of opportunity, training, encouragement, leisure and money no longer holds good.</strong>&#8220;</p>
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		<title>Stephen Mayes &#8211; Liveblog from Flash Forward</title>
		<link>http://mikijohnson.com/stephen-mayes-liveblog-from-flash-forward/</link>
		<comments>http://mikijohnson.com/stephen-mayes-liveblog-from-flash-forward/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 14:49:49 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki + Media]]></category>
		<category><![CDATA[Nuggets]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photojournalism]]></category>
		<category><![CDATA[Stephen Mayes]]></category>

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		<description><![CDATA[&#160; Stephen Mayes, Managing Director of VII Photo and one of my favorite photo thinkers, is presenting a lecture titled, &#8220;Restructuring the Photographic Process,&#8221; during the Flash Forward Festival today, June 3, at noon EST. If you&#8217;d like to see what he has to say but can&#8217;t join us in Boston, please check in here, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-large wp-image-1329" title="StephenMayes" src="http://mikijohnson.com/home/wp-content/uploads/2011/06/StephenMayes-600x387.jpg" alt="" width="353" height="227" /></p>
<p>&nbsp;</p>
<p>Stephen Mayes, Managing Director of <a title="VII Photo" href="http://viiphoto.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/viiphoto.com/?referer=');">VII Photo</a> and one of my favorite <a href="http://www.nieman.harvard.edu/reportsitem.aspx?id=102115" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.nieman.harvard.edu/reportsitem.aspx?id=102115&amp;referer=');">photo thinkers</a>, is presenting a lecture titled, &#8220;<a href="http://www.flashforwardfestival.com./education/restructuring-photographic-practice" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.flashforwardfestival.com./education/restructuring-photographic-practice?referer=');">Restructuring the Photographic Process</a>,&#8221; during the <a href="http://www.flashforwardfestival.com./" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.flashforwardfestival.com./?referer=');">Flash Forward Festival</a> today, June 3, at noon EST.</p>
<p>If you&#8217;d like to see what he has to say but can&#8217;t join us in Boston, please check in here, where I&#8217;ll liveblog his talk and any subsequent discussion.</p>
<script type="text/javascript">
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               </script><div id="liveblog-1327"><div id="liveblog-entry-1332"><p><strong>09:04 PDT</strong></p><p>Studied psychology in college. Always been in the supply side of photography.</p>
<p>Started in photojournalism, ran a photojournalism agency, creative director for Getty, then to Ice Storm working with top artists selling large editions of work online, Art+Commerce in NYC, then back to photojournalism with VII.</p>
<p>Gives me perspective of the same landscape but from many different vantage points. Not stuck in silos like happens so often.</p>
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<p>1. Philosophical</p>
<p>2. Nitty gritty of actually selling pictures</p>
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<p>This is what we are going through now. Best analogy for us now is most like the invention of the printing press. This technology is changing our relationship with information.</p>
<p>If you look back at everything the printing press has effected in our world, the internet is taking us through a similar transition.</p>
<p>But internet is only part; the very nature of photography is changing.</p>
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<p>It&#8217;s now a fundamentally different medium.</p>
<p>What the photo is built of, how it works, where it&#8217;s going is totally different, despite the fact it still <em>looks</em> like a photograph.</p>
<p>The shift from film to pixel, something strange happens: the PHOTOGRAPH is about nailing something down, &#8220;fixing&#8221; something; the DIGITAL MEDIUM is antithetical to &#8220;fixing,&#8221; it&#8217;s absolutely fluid. Fred Ritchin&#8217;s book <a href="http://www.amazon.com/After-Photography-Fred-Ritchin/dp/0393050246" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.amazon.com/After-Photography-Fred-Ritchin/dp/0393050246?referer=');">After Photography</a> has helped me come to understand this.</p>
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<p>Once you make the image, there are still an infinite amount of changes you can make to it.</p>
<p>Image is no longer understood as a physical image. It now lives online, and therefore the context is moving <em>constantly</em>. It is NEVER static.</p>
<p>&#8220;Quantum photography&#8221;: a photograph can exist in completely opposite contexts at the same time (from Fred Ritchin)</p>
<p>Because of this, we have to redefine ourselves and rethink how we use this new tool.</p>
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<p><strong>Now: </strong>We take pictures as part of the experience of being.</p>
<p><strong>Example: </strong>Annual meeting of VII photographers, slightly bored, and a photographer starts taking unflattering photos of colleagues and sharing them on Facebook. And it immediately became a game they were all doing. Even though this was antithetical to the &#8220;serious&#8221; approach they all have to their professional photography.</p>
<p>&nbsp;</p>
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<p>Note: That sense of control has <em>long</em> been a slightly false illusion.</p>
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<p>The photography business IS in decline.</p>
<p>But to me, this is a moment of invention rather than dismay.</p>
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<p>~ From stock to editorial and commercial</p>
<p>~ The internet has changed the value of advertising. Photography was before a pyramid which advertising was at the top of.</p>
<p>~ Now, advertising money has been split across millions more distribution points (online)</p>
<p><strong>Our Response: Value comes not just from the image</strong></p>
<p>~ Now, we are stuck on licensing/selling intellectual content by the &#8220;unit&#8221; (a book, an album, a photograph)</p>
<p>~ However, we are now participating instead in a &#8220;streaming culture,&#8221; that moves away from the unit</p>
<p>~ Even iTunes music now, you are essentially renting the music, not buying something physical that you <em>own</em></p>
<p><em>~ </em>Netflix accounts for 25% of web traffic in the US = streaming</p>
<p>~ Art objects may be the exception to this, the collectors&#8217; market</p>
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<p>~ I believe if you have good data, value is there</p>
<p>~ Like the monkey trap: Delicious nut in the bottom of a jar, monkey reaches in and grabs it, can&#8217;t remove it&#8217;s hand. We&#8217;re hanging on to something we think is so precious, but it&#8217;s actually killing us. What are we hanging on to? The idea of value being attached to a &#8220;unit&#8221;</p>
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<p>~ When arrived, prices for photos were very low and fewer units being bought.</p>
<p>~ Traditionally: thought of ourselves as producing images</p>
<p>~ Now: with VII, the real value is <em>integrity </em>(also the case with many other photographic institutions)</p>
<p>~ In last few years, more than half money generated by VII has come from integrity, not the sale of images</p>
<p>~ Example: Canon sponsorship, want to be associated with the integrity of VII</p>
<p>~ Example: Project celebrating 150 years of Red Cross, who is also built on their integrity, trusted that VII would contribute to that and not put it in any jeopardy</p>
<p>~ Example: Working with MSF</p>
<p>&nbsp;</p>
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<p>Traditionally photographers have always been &#8220;suppliers&#8221;: buyer decides how much they want to buy, pay, etc. Can be a very vulnerable position. A closed relationship.</p>
<p>With Canon, Red Cross, MSF, we were partners. They came to us for almost a consultancy on media and communications.</p>
<p>Working with MSF, came with totally open dialogue. They said: We want to reinvent the dialogue on malnutrition. It&#8217;s very abstract and in some ways invisible. They asked VII, how can we tell this story visually?</p>
<p>Here we were, MSF and VII, both thinking expansively and as partner. Then what happened was that <em>funding</em> came from LG. They weren&#8217;t the client; they were buying into a project we were doing. Rather than selling something to them, we were inviting them to join our partnership.</p>
<p>With each addition of a partner, the project grew. LG not only contributed funding, but also technology.</p>
<p>Then added HC Films as a partner. Stories typically are told chronologically. But with film trailers, it&#8217;s a collage, totally non-linear, but you get the story and a call to action (to go see the movie). Experimented with that style of storytelling for the project. One lesson learned: They need to come in early as possible to the project.</p>
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<p>It puts the value on the photographer, not the image. This fits with what&#8217;s happening in culture. 70% of American&#8217;s primary news source is recommendations from friends. Distribution through trust networks. We pay more attention to things recommended by people we trust more.</p>
<p>This is also better for the photographer (or content creator). Readers are less interested in a large brand (like Time Magazine), and more interested in who is saying what. So there is the opportunity for the audience to become acquainted with and trust individual photographers.</p>
<p>VII photographers are now interacting directly with readers, without the mediator of the magazine.</p>
<p><strong>Example: </strong>I did a talk a few years ago, and Jim Casper, blogger, asked to record the talk to 150 people. A week later was stunned to find I was addressing this HUGE audience online. Now, the feedback I was getting had found me <em>because</em> they were interested in what I had to stay. Suddenly there were people out there keeping an eye on what I would have to say. Then I gave <a href="http://www.nieman.harvard.edu/reportsitem.aspx?id=102115" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.nieman.harvard.edu/reportsitem.aspx?id=102115&amp;referer=');">an article</a> to a friend to put on a blog, which now was coming up on Google searches and went viral. And suddenly, without working on it, I had a <em>brand</em> as &#8220;that guy who talks about the changes in photography.</p>
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<p>You can be very fluid and mobile in a way a big institution can&#8217;t.</p>
<p>Most complaints you hear comes from big institutions who are having trouble paying these huge bills they&#8217;ve gotten used to and have a hard time changing to adapt to quickly changing landscape.</p>
<p>Small companies, little overhead, can change rapidly, and don&#8217;t have to earn nearly as much to be doing well.</p>
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<p>People say, well sure, you&#8217;re VII, you can call up anyone and get a response.</p>
<p>But there is this huge population of 18-40-years-olds out there, who don&#8217;t care about newspapers, but care about the issues. How do I reach them? I&#8217;m in exactly the same position as any other photographer out there. Already as an agency, we are boxed in by expectations and our history.</p>
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<p>10 years ago, to be recognized you had to get your stuff in print, and there were a very finite number of titles where you could do that. It was all about elbowing competition out of the way to get your cover story in those.</p>
<p>Now there are infinite outlets for distribution. Now, the greatest currency is imagination and ideas. So I can talk openly about how VII is approaching the market, and you can come up with your own ideas of how to do that, and we don&#8217;t have to be in competition.</p>
<p>No longer a top-down relationship of &#8220;I&#8217;m telling you this,&#8221; you&#8217;re making every reader a partner in distribution, information gathering, etc.</p>
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<p>We think about the content producer, the editor, the publisher, the distributor, the reader. But we tend to forget about the subject. One of the things I&#8217;m excited about is finding new ways to bring the subject into that relationship structure. They understand the issue better than anyone, right?</p>
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<p>Old model: Cross-platform. One story that you would put in several different places: book, magazine, exhibition, etc.</p>
<p>Doesn&#8217;t work because: Each distribution is different. Transmedia: Apply your story in different ways that are tailored to each media/distribution platform specifically.</p>
<p>Effect: Incredibly engaged audience. People are investigating, inquiring, interacting. Has been very effective in advertising. Each small element builds up a more complete, collaged sense of the product. How can that be applied to media and photography?</p>
<p>&nbsp;</p>
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<p>Slideshows, interviews with photographers, videos. Fairly traditional at this point.</p>
<p>Engaged an advertising agency to help create the magazine. Had worked with Magnum in Motion and found it very exciting, but also frustrating because of certain limitations.</p>
<p>We wanted to go far beyond that and give lots of space.</p>
<p>Traffic was most important: more readers = more possibility for advertising</p>
<p>But rather than driving traffic to OUR SITE, we created an iFrame based platform that requires a bit of code to be embedded on other websites, where audience already exists, and they get the complete VII magazine.</p>
<p>It&#8217;s free for them. BUT: We have complete editorial control. We get the commercial benefit (they can place ads around it, but once they click on the story, traffic counts for VII).</p>
<p>Give away free content: Allows you to bring in more viewers, therefore more partners and sponsors.</p>
<p>Old model: Amount of money you make is linked to how much work you do.</p>
<p>In this model: Money comes from having something interesting to say. Could do ONE great story that blows up and supports you for the year.</p>
<p>Example: <a href="http://magazine.viiphoto.com/feature/show/334/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/magazine.viiphoto.com/feature/show/334/?referer=');">Life Without Lights</a> by Peter DiCampo</p>
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<p>The trap: What&#8217;s &#8220;the answer&#8221;?</p>
<p>My answer: There is no one answer. The &#8220;answers&#8221; are limitless.</p>
<p>We should not be trying to replace one monolithic structure with another.</p>
<p>Big message: Let go of what you think is precious and valuable. Take risks. Think big. The biggest risk is STANDING STILL. What you learn as you evolve and move forward is of equal value to any money you can earn.</p>
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<p><strong>A.</strong> You can do it on your own, you just have to learn how to do a lot more than take photos (social media, website, etc.). Or you can partner with people to help you with those things. I have this fantasy of new photo agency, a few photographers, plus a PR person, a lawyer, a web designer. Partnership is also great because you can work from trade, not just money.</p>
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<p><strong>A. </strong>One of things MSF did, they held rigidly to their principals, and LG ended up accepting their terms. In part that was because of the inclusion of VII in the partnership. VII provided a promise of serious distribution.</p>
<p>This is not a new problem but people ask it a lot. We have to be very very careful, it&#8217;s true, but it&#8217;s something we&#8217;ve always done. We can&#8217;t forget that our role, even when we associate with big brands, which is to bring integrity and honesty to any work that we do.</p>
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<p><strong>A.</strong> MSF was a great example. First, no single photo story tell the whole story of malnutrition. First there is a website that points to other things, then a traveling exhibition that is very short but takes you to the website to see more. Social media is like the blood that pumps between all these different organs.</p>
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<p><strong>A. </strong>I cannot imagine. And neither can the NY Times. With credit to them, they are experimenting and very publicly.</p>
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<p><strong>A. </strong>Fine art photography is in a bit of a bubble. I divide fine art into two categories: 1. In museum, all about the idea. (Place of the work in the history of art) 2. In gallery, all about the object. Artists can <em>use</em> the internet to create a brand for themselves, but fundamentally their value is based on a physical object.</p>
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<p><strong>A.</strong> Yes, but it&#8217;s kind of bizarre, because the content of the photos is often very sad or upsetting. One thing we do is auctioning prints to raise funds for non-profit organizations. One print went for ,000, which is now recorded in the art market, even though it was really an excuse to give money to the non-profit.</p>
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<p><strong>A.</strong> I think the answer is in diversifying. Print sales, teaching/lecturing for fees, books. It will take imagination for that, but it is a necessary process right now. When I was working at Art+Commerce with people like Leibovitz and Meisel, I was just stunned at the day rates they were getting. If I&#8217;m Dolce&amp;Gabanna and I&#8217;m paying that kind of money, it means I really really believe in that work. So <em>one</em> answer is to actually increase your fee, people will assume it is more valuable. In the same vein, never do anything truly for free, without any negotiating, people won&#8217;t respect the work.</p>
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]]></content:encoded>
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		<title>An Intro to Branding &amp; Marketing &#8211; Liveblog</title>
		<link>http://mikijohnson.com/an-introduction-to-branding-and-marketing-for-commercial-photographers/</link>
		<comments>http://mikijohnson.com/an-introduction-to-branding-and-marketing-for-commercial-photographers/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 18:03:24 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Miki + Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://mikijohnson.com/?p=1296</guid>
		<description><![CDATA[I&#8217;m at Flash Forward Festival in Boston and trying out this new liveblogging widget I put on my blog. Thought I&#8217;d take some notes on the talk that&#8217;s about to start, with thoughts from Maria Luci and Sean Stone of Wonderful Machine.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-1297" title="Screen shot 2011-06-02 at 2.02.34 PM" src="http://mikijohnson.com/home/wp-content/uploads/2011/06/Screen-shot-2011-06-02-at-2.02.34-PM-600x309.png" alt="" width="600" height="309" /></p>
<p>I&#8217;m at <a href="http://www.flashforwardfestival.com./" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.flashforwardfestival.com./?referer=');">Flash Forward Festival</a> in Boston and trying out this new liveblogging widget I put on my blog. Thought I&#8217;d take some notes on the <a href="http://www.flashforwardfestival.com./education/intro-marketing-branding" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.flashforwardfestival.com./education/intro-marketing-branding?referer=');">talk</a> that&#8217;s about to start, with thoughts from Maria Luci and Sean Stone of <a title="Wonderful Machine" href="http://www.wonderfulmachine.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.wonderfulmachine.com/?referer=');">Wonderful Machine</a>.</p>
<script type="text/javascript">
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                setTimeout(live_blogging_poll, 15000, "1296")
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               </script><div id="liveblog-1296"><div id="liveblog-entry-1298"><p><strong>11:04 PDT</strong></p><p><strong>Branding</strong></p>
<p>Photographic identity: pictures you choose to show, not just what you shoot</p>
<p>Graphic identity: consistent use of logo, type, color, design</p>
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<p>1. What do you like to shoot?</p>
<p>2. What you&#8217;re good at doing</p>
<p>3. What the market wants from you</p>
<p>Where they overlap = marketable photography</p>
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<p>1. It&#8217;s NOT for you (ie it&#8217;s not a &#8220;best of&#8221;)</p>
<p>2. Large images</p>
<p>3. Small galleries (30 is absolute max)</p>
<p>4. Static and intuitive navigation (arrows should stay in same place, for example)</p>
<p>5. Clear branding (doesn&#8217;t mean you have to have a logo, just consistent use of type, color, style), and have it on EVERY page</p>
<p>6. Keep all galleries as coherent as possible, logical, industry-recognized names (fyi, no pet pictures under &#8220;portraits&#8221;). Anything that looks like wedding/lifestyle DO NOT put it anywhere on your commercial/editorial website.</p>
<p>7. Clear and concise URL</p>
<p>8. Email should be first name @ your website.com (no &#8220;info@&#8221; or &#8220;contact@&#8221; &#8211; less personal and makes you harder to find in their inbox)</p>
<p>9. Easily updateable (update every 3-6 months)</p>
<p>10. Check all spelling and grammar</p>
<p>11. Link to your blog and social media (and that the links work!)</p>
<p>12. If image can be dragged off your site, label metadata with name, copyright, contact info</p>
<p>13. Get outside opinions, ask them to navigate site and give feedback</p>
<p>14. NO MUSIC, no flashy intro (feels dated/unnecessary), no splash page</p>
<p>15. Full-window images are good, but don&#8217;t have the site take over the whole screen</p>
<p>16. Make sure your copyright notice is current</p>
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<p>1. Update once a year</p>
<p>2. Should be visually consistent with site, but not a printed out version of web portfolio (if they call in your book, they&#8217;ve already seen your website)</p>
<p>3. Book getting called in means a conversation with you, so if you can make it impressive, do it</p>
<p>4. Pick production materials that suit your style and brand</p>
<p>5. Research wide variety of options: Blurb, Asuka, bound prints</p>
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<p>1. Most get thrown away, nothing you can do about it. So do anything you can to stand out.</p>
<p>A. Large, striking image (goal is to get put up on a cubicle wall)</p>
<p>B. A small book, maybe a mini portfolio (too precious to throw away)</p>
<p>C. Accordions are also cool</p>
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<p>Clients: Luxury travel, resorts, cruise</p>
<p>Logo: Fleur de Lis (timeless, slightly conservative, says &#8220;luxury&#8221;)</p>
<p>Portfolios: Three leather-bound books in single case: travel, resort, food (allows them to see exactly images they&#8217;re looking for)</p>
<p>Leave Behinds/Mailers: 7 small books in small wooden box, individually numbered</p>
<p>Letterhead: Same logo, very clean, simple</p>
<p>*It&#8217;s all about CONSISTENCY</p>
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<p>*There&#8217;s no one silver bullet</p>
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</strong></p>
<p>1. Send out every 3-4 months</p>
<p>2. Target really really carefully</p>
<p>3. Hire a designer</p>
<p>4. Never send out same mailer twice</p>
<p>5. Make sure they maintain your brand identity</p>
<p>&nbsp;</p>
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<p>1. Send every 1-2 months</p>
<p>2. Use email service, so you can track opens, clicks, unsubscribes</p>
<p>3. Hire a designer</p>
<p>4. Make updateable and consistent with branding</p>
<p>5. Keep it fresh, never send out same one twice</p>
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<p>1. Send out whenever you have the time (especially if they just won an award or got mentioned somewhere)</p>
<p>2. Don&#8217;t send to same person more than once a months</p>
<p>3. Personalize each email in some way</p>
<p>4. Try to CREATE RELATIONSHIPS, not just get jobs</p>
<p>5. Use catchy and relevant subject lines</p>
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<p>1. Helps with search results</p>
<p>2. Art directors DO use these</p>
<p>3. Up to 80% of Wonderful Machine photographers&#8217; traffic comes from the Wonderful Machine listing (also, AltPick, PDN, AtEdge, Le Book, Found Folios)</p>
<p>4. Join ASMP, APA, etc. (great educational resource as well as listings)</p>
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<p>1. Not typically interested in photographers who don&#8217;t ALREADY HAVE a very significant cash flow</p>
<p>2. Focus first on your own branding, etc.</p>
<p><strong>Picture Agencies</strong></p>
<p>1. Have thousands of photographers (instead of 10 like reps)</p>
<p>2. More interested in editorial and breaking news</p>
<p>3. Less production side stuff as a rep</p>
<p><strong>Contests</strong></p>
<p>1. Great way to get name out there, exposure</p>
<p>2. Great excuse for sending out an emailer</p>
<p>3. Adds to your credibility</p>
<p>4. Only broadcast it if it&#8217;s RECENT</p>
<p>5. Good contests (just a few): Communication Arts, PDN Photo Annual, Graphis</p>
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<p>*Can&#8217;t stress enough how important it is for commercial photographers to invest in a list service</p>
<p>1. AdBase, AgencyAccess, Fresh Lists, Bikini Lists</p>
<p>2. These are: everything you need to find a person, find out about them, and contacting them</p>
<p>3. Can create really targeted lists with them, drill down as far as who is working on a specific campaign</p>
<p><strong>Email Broadcasting Services</strong></p>
<p>1. AdBase and AgencyAccess include this</p>
<p>2. Also: Wise Elephant, Constant Contact, MailChimp</p>
<p>3. Helps you understand who is opening, clicking, what they&#8217;re interested in, which emails work better, etc.</p>
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<p>1. Make sure you keep track of who you&#8217;ve sent to, when, if they opened, what their interest is, etc.</p>
<p>2. Research dedicated applications</p>
<p>3. Use it to take notes on personal things, way to create connections/relationships</p>
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<p>*Means: Can search engines find you?</p>
<p>1. Art buyers and directors still go straight to Google (ex. &#8220;art photographer in boston&#8221;)</p>
<p>2. You NEED to come up on first page</p>
<p>3. Need to be able to be found by KEYWORDS not your name</p>
<p>4. Minimize use of Flash (search engines can&#8217;t read them, unless they have mirror HTML site, can&#8217;t be read on mobile devices)</p>
<p>5. Make sure context-appropriate and keyword-rich content is WRITTEN on your website (needs to be highlightable &#8211; not an image &#8211; copied by humans and read by web crawlers)</p>
<p>6. Email should be a clickable link (don&#8217;t mess with contact forms)</p>
<p>7. Make sure ALL photos have ALT tags: keyword, location, name of photography</p>
<p>8. Linking (into your blog, especially), gives credibility and weight to your site</p>
<p>9. Blog your heart out, but not about random things. Only appropriate and interesting content. Great place for work you love that just doesn&#8217;t fit in your portfolio or site. Blog about things interesting to the community in general. Art buyers say they love looking at photographers&#8217; blogs.</p>
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<p>*By far most important part of your marketing. Majority of jobs still come this way, photographers say.</p>
<p>&nbsp;</p>
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<p>1. What&#8217;s working, what isn&#8217;t?</p>
<p>2. Where is web traffic coming from?</p>
<p>3. Where are assignments coming from? (Maybe, why are you getting assignments you DON&#8217;T want?)</p>
<p>&nbsp;</p>
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<p>1. Don&#8217;t let unfinished branding/book be an excuse to not just SHOW YOUR WORK</p>
<p>2. If book is 90% done, start showing it</p>
<p>3. Send the emails, make the follow up calls, even though much of the time you won&#8217;t hear from them, etc.</p>
<p>4. Your dedication to marketing directly relates to your success as a photographer</p>
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<p><em>Or email: maria@wonderfulmachine.com</em></p>
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<p><strong>A. </strong>Most people are not going to be all of those places, so it is important to go to where the people are. However, be sure to keep it relevant to your brand. Blogs are useful mostly as a supplement right now. Some art buyers love blogs, some never look at them.</p>
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<p><strong>A. </strong>We&#8217;ve talked to people who say, I get hundreds of emails a day, but that&#8217;s my job. The few people who are complaining about list service mass emails don&#8217;t seem to be the majority. However, be careful not to over-email them.</p>
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<p><strong>A. </strong>Last year a photographer asked me to take his work to NYCFotoWorks. I was really impressed with it. It was expensive, but he was from Birmingham, Alabama, but for him to schedule 12 meetings in 2 days in NYC would have been nearly impossible. And the caliber of people who were there was really impressive. I thought it was definitely worth participating and I&#8217;m going to be reviewing books there this year. Also ASMP and APA put on these reviews, which are usually free for members. The caliber of reviewers might not be as high but you&#8217;ll get lots of great feedback. And they&#8217;re a great way to network.</p>
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<p><strong>A.</strong> People tend to be more concerned about that than it is actually a problem. We encourage people to brand people toward what they want to be doing. If you are shooting work that is drastically different from your proven portfolio, create a totally different brand with separate website, business cards, etc.</p>
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		<title>Panel discussions that don&#8217;t suck. Any ideas?</title>
		<link>http://mikijohnson.com/panel-discussions-that-dont-suck-any-ideas/</link>
		<comments>http://mikijohnson.com/panel-discussions-that-dont-suck-any-ideas/#comments</comments>
		<pubDate>Fri, 20 May 2011 17:35:24 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki + Media]]></category>
		<category><![CDATA[discussion]]></category>
		<category><![CDATA[festivals]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://mikijohnson.com/?p=1289</guid>
		<description><![CDATA[I&#8217;m leaving San Francisco soon for a month and a half of travel, which will happily include a stop in Boston, where I&#8217;m joining the Future of Photobooks panel discussion during Magenta&#8217;s Flash Forward Festival, and in Charlottesville, VA, where I may be organizing a panel for LOOK3 Festival of the Photograph. As I wrote in [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m leaving San Francisco soon for a month and a half of travel, which will happily include a stop in Boston, where I&#8217;m joining the Future of Photobooks <a href="http://www.flashforwardfestival.com/education/future-of-photobooks" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.flashforwardfestival.com/education/future-of-photobooks?referer=');">panel discussion</a> during Magenta&#8217;s <a href="http://www.flashforwardfestival.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.flashforwardfestival.com/?referer=');">Flash Forward Festival</a>, and in Charlottesville, VA, where I may be organizing a panel for <a href="http://look3.org/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/look3.org/?referer=');">LOOK3 Festival of the Photograph</a>.</p>
<p>As I wrote in my &#8220;manifesto&#8221; last year: <a href="http://www.matchstickworkshops.com/2010/12/13/i-love-photo-events-but-they-kind-of-suck/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.matchstickworkshops.com/2010/12/13/i-love-photo-events-but-they-kind-of-suck/?referer=');">I love photo events, but they kind of suck</a>. And since I&#8217;m on my way to these panel discussions, I&#8217;m especially interested in how to make sure they don&#8217;t suck, either. (FYI, Matchstick has been tabled for the near future, but I&#8217;m still dedicated to those principles.)</p>
<div id="attachment_1290" class="wp-caption aligncenter" style="width: 435px"><img class="size-full wp-image-1290 " title="boringmeeting" src="http://mikijohnson.com/home/wp-content/uploads/2011/05/boringmeeting.jpeg" alt="" width="425" height="331" /><p class="wp-caption-text">Can we all agree to stop being this guy?</p></div>
<p>Ok, so I&#8217;m being a little hyperbolic, but I&#8217;ve sat through A LOT of panel discussions. When they&#8217;re good, they inundate the audience with so much information you leave  feeling excited but overwhelmed; when they&#8217;re bad, they drag on while inept public speakers give overly vague or insultingly obvious &#8220;advice.&#8221;</p>
<p>In an attempt to improve on this scenario for the Future of Photobooks discussion, I&#8217;ve been brainstorming with <a href="http://flakphoto.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/flakphoto.com/?referer=');">FlakPhoto</a>&#8216;s <a href="http://AndyAdamsPhoto.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/AndyAdamsPhoto.com?referer=');">Andy Adams</a> and moderator <a href="http://www.worldpressphoto.org/index.php?option=com_contact&amp;task=view&amp;contact_id=596&amp;Itemid=178&amp;catids=231" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.worldpressphoto.org/index.php?option=com_contact_amp_task=view_amp_contact_id=596_amp_Itemid=178_amp_catids=231&amp;referer=');">Stephen Mayes</a>. One of my ideas: Instead of each panelist talking about their own projects and providing disconnected overviews of a topic, we will <strong>each present a specific case study that we think exemplifies an important theme in the larger topic. </strong>For instance, I&#8217;ll talk about Simon Robert&#8217;s <em>We English</em>, a great example of how photographers can create a dedicated pool of supporters (and buyers) for a book through early online engagement.</p>
<p>I also love how Andy has been <strong>linking a larger online discussion to a real-world talk.</strong> For his recent <a href="http://www.andyadamsphoto.com/photo2/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.andyadamsphoto.com/photo2/?referer=');">Photo 2.0 discussion</a> at the New York Photo Festival, he <a href="https://www.facebook.com/event.php?eid=146997685368355" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/event.php?eid=146997685368355&amp;referer=');">created a Facebook event</a> where he asked people to send him discussion topics, which he folded into the talk. Now he&#8217;s <a href="https://www.facebook.com/home.php?sk=group_191785894187404&amp;view=permalink&amp;id=212043845494942" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/home.php?sk=group_191785894187404_amp_view=permalink_amp_id=212043845494942&amp;referer=');">asking his FlakPhoto Network</a> to chime in about how best to integrate social streams with our Future of Photobooks discussion.</p>
<p>Do you have other ideas about how to improve the panel discussion template? Have you experienced panel discussions that worked really well, and what did they do right? Also, I&#8217;m particularly eager to get feedback on the questions below:</p>
<p><strong>1. Discussion with the audience, helpful or annoying?</strong><br />
I&#8217;ve had varying degrees of success creating real dialogue between the audience and panelists, but I know that it&#8217;s key. Yet I often dread Q&amp;A sessions when I&#8217;m in the audience, since &#8220;questions&#8221; are too often posed by people who just like to hear themselves talk.</p>
<p><strong>2. Background Tweet streams, distracting or useful?</strong><br />
We are considering streaming tweets about our discussion in real-time, so the audience can comment instantaneously and content can easily be shared with those not in attendance. I often find these side conversations distracting, but I have faith we can find a way to make them work.</p>
<p><strong>3. Setting intentions, too touchy feely?</strong><br />
I think it would be helpful to ask the audience, before we start, to take a silent minute and decide what they most want to get out of the talk. Why are they there? What questions do they want answered? That way they can zero in on the information most important to them and have a focused question to ask during Q&amp;A. But, then, I live in San Francisco, where this kind of touchy feely stuff is totally normal ;)</p>
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		<slash:comments>2</slash:comments>
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		<title>I&#8217;ve Been Thinking: Emotionally involved journalism</title>
		<link>http://mikijohnson.com/emotionally-involved-journalism/</link>
		<comments>http://mikijohnson.com/emotionally-involved-journalism/#comments</comments>
		<pubDate>Thu, 05 May 2011 23:40:25 +0000</pubDate>
		<dc:creator>Miki Johnson</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Miki + Media]]></category>
		<category><![CDATA[Aaron Huey]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[Emphas.is]]></category>
		<category><![CDATA[Justin Maxon]]></category>
		<category><![CDATA[objectivity]]></category>
		<category><![CDATA[photojournalism]]></category>

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		<description><![CDATA[&#8220;I&#8217;ve Been Thinking&#8221; is a new column on Hey Miki, spurred in part by my new bi-weekly newsletter. I&#8217;ve always got a few &#8220;big ideas&#8221; buzzing around my brain, maybe not so fully formed as my usual blog posts, but nagging a way that tells me there&#8217;s something important there. I&#8217;m hoping if I share [...]]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;I&#8217;ve Been Thinking&#8221; is a new column on <a href="http://mikijohnson.com/">Hey Miki</a>, spurred in part by my <a href="http://us1.campaign-archive2.com/?u=ca852a1a943c45d46876b83fd&amp;id=5f473a847f&amp;e=54b0c55ff6" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us1.campaign-archive2.com/?u=ca852a1a943c45d46876b83fd_amp_id=5f473a847f_amp_e=54b0c55ff6&amp;referer=');">new bi-weekly newsletter</a>. I&#8217;ve always got a few &#8220;big ideas&#8221; buzzing around my brain, maybe not so fully formed as my usual blog posts, but nagging a way that tells me there&#8217;s something important there. I&#8217;m hoping if I share them with you, I&#8217;ll be able to get to the bottom of them quicker :)</em></p>
<div id="attachment_1284" class="wp-caption aligncenter" style="width: 560px"><a href="http://www.emphas.is/web/guest/discoverprojects?projectID=310" onclick="pageTracker._trackPageview('/outgoing/www.emphas.is/web/guest/discoverprojects?projectID=310&amp;referer=');"><img class="size-full wp-image-1284  " title="Maxon-project_photos_008" src="http://mikijohnson.com/home/wp-content/uploads/2011/04/Maxon-project_photos_008.jpg" alt="" width="550" height="360" /></a><p class="wp-caption-text">An image from Justin Maxon&#39;s project on Chester, PA, where he is getting directly involved in improving the lives of people he photographs.</p></div>
<p>Although I love all kinds of  photography, photojournalism is what keeps me up at night (probably because I studied journalism myself).  Dedicated photographers like James Nachtwey and EugeneRichards  have proven that photographs can change the tide  of history. But I strongly feel that we need to refine and  sharpen the way they do that for the current media landscape, which is fragmenting and/or going  bankrupt at an alarming rate.</p>
<p>The photojournalism community (including myself) seems stuck on an old story: photographer makes image of something terrible, magazine or newspaper  publishes it, people realize how bad things are and send  help. Maybe part of you thinks, &#8220;How naive,&#8221; but I bet there&#8217;s another part that remembers that Nachtwey&#8217;s Somalia images led to international aid that saved 1.5 million people.</p>
<p><strong>I&#8217;ve had many conversations with photographers who simply don&#8217;t believe in that model anymore.</strong> Although they still strive for fair and balanced coverage, they no longer connect to the concept of &#8220;objectivity,&#8221; and instead are actively working to change the situations their images highlight.<span id="more-1283"></span></p>
<p>Two examples come from <a href="http://www.emphas.is" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.emphas.is?referer=');">Emphas.is</a> projects I&#8217;ve helped publicize: <a href="http://www.popphoto.com/news/2011/05/american-photo-invisible-wounds" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.popphoto.com/news/2011/05/american-photo-invisible-wounds?referer=');">Aaron Huey&#8217;s on the Pine Ridge reservation</a> and <a href="http://www.emphas.is/web/guest/discoverprojects?projectID=310" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.emphas.is/web/guest/discoverprojects?projectID=310&amp;referer=');">Justin Maxon&#8217;s on Chester, Pennsylvania</a>. Aaron has photographed at Pine Ridge for 6 years, but it was after his impassioned speech last fall, asking that the U.S. give back the Black Hills to the Lakota Indians, that his audience became truly engaged. His <a href="http://www.ted.com/talks/aaron_huey.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.ted.com/talks/aaron_huey.html?referer=');">speech ran on the TED website</a>, from which it quickly went viral, and his Emphas.is project raised $24K+ to print posters and billboards using strong language to condemn the U.S. government&#8217;s treatment of indigenous people.</p>
<p>In Justin&#8217;s <a href="http://www.emphas.is/web/guest/discoverprojects?projectID=310" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.emphas.is/web/guest/discoverprojects?projectID=310&amp;referer=');">proposal for Emphas.is</a> he states: &#8220;Making more images to fill the pages of a book or hang on a wall is not  enough. <strong>I am done with sitting comfortably in my safety net of  journalistic passivity,</strong> documenting the struggle of life in Chester. I  cannot and will not allow tragedy to unfold in front of my eyes without  doing more to stop it.&#8221; He is trying to <a href="http://www.emphas.is/web/guest/discoverprojects?projectID=310" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.emphas.is/web/guest/discoverprojects?projectID=310&amp;referer=');">raise $8K</a> to organize a rally using his images of bereaved families and workshops to promote community non-violence projects.</p>
<p>I&#8217;m not so interested in debating the relative value of emotionally involved vs. emotionally removed journalism. I already know that my best work is that I have a passionate connection to, and the work I&#8217;m most interested in displays the same passion in its creator.</p>
<p>And the bottom line is, <em>it&#8217;s happening</em>. Journalists (not just visual ones) are fed up with traditional media structures, so they&#8217;re taking things into their own hands. And more often than not, that means leaving their fingerprints all over it.</p>
<p><strong>What I <em>am</em> interested in is knowing about more projects like these,</strong> especially outside the photojournalism realm, where artists or journalists of any kind are openly choosing a side and using their creative skills to make a difference. If you know of any, please share in the comments. And, of course, other thoughts are also welcome :)</p>
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