HEY MIKI

Hi, Social Media, nice to meet you

This is NOT a photo from my RenCenter class, but it is from a presentation I gave at the Apple Store last year. Can you tell how red my face was because of that silly mic-headset I had to wear? Thank goodness the RenCenter didn't have one of those ;) Photo by Matt Baume.

I taught my first class on social media for small businesses July 18 at the very cool Renaissance Center in San Francisco. (You can sign up for the second class here. )

There were so many great questions, and such a wide range of online experience, that I found myself running out of time before we’d addressed all the information I’d prepared.

For that reason, I promised to put up a post here on my blog, so people could ask specific questions that I will respond to (in the comments, please). Plus, anyone who wasn’t in the class can benefit from the discussion as well :)

Here are the slide presentations for my first class, as well as the second, more advanced class on August 2. If you press “play” on the first one, you’ll be able to listen to an edited version of the class, synched to the slides. If you just want to read them, you can use the “forward” and “backward” arrows. I’m still happy to take questions in the comments of this post.

And here are links and important quotes from several posts that relate to what we talked about in the classes.

Stop Selling, Start Connecting

“You would never walk into a room and, without introducing yourself, assume that everyone wants to hear about your latest greatest thing would you? Most of us will spend time actually listening to people, finding out who they are, and gaining their trust before we try to sell them our AmWay products. Just because it’s technology, that doesn’t give you carte blanche to abuse people with your sales pitches.”

The resume is dead, the bio is king

“If you’re a designer, entrepreneur, or creative – you probably haven’t been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you’re sharing? Do they identify with your story? Are you even giving them a story to wrap their head around?”

What is a brand?

“So what is a brand? A brand is a promise. It is whatever people think, feel, trust, and believe you, your business, or your product will give them if they buy from you. It exists inside people’s minds, out of your reach — yet it’s a big part of why they buy from you.

Logos, colours, fonts and words are simply how you try to convey your brand’s promise to people. Thus a “brand” is a promise and “branding” is all the tangible things you use to express that.”

“Why” not “What”

Every single organization on the planet knows what they do. You know the products you sell and the services you offer. Some organizations know how they do what they do. What we think makes us better or stand out from our competition. But not many organizations know why they do what they do. And by ‘why’ I don’t mean to make a profit. I mean what’s your purpose, your cause, your belief. Why does your organization exist; why did you get out of bed this morning; and why should anyone care?”

Press Releases for Bloggers

“I went to drinks with the Brilliant Online Publicist one night, and asked her how she did such a good job while everyone else was failing. Was she clairvoyant? No: she just actually READ MY BLOG and knew the kind of things I liked to write about. How did she have time to give so much attention to the needs of a then relatively small website? She told me her secret: she only publicizes to eight blogs. She picked the eight blogs that covered her client’s subject, TV, that she liked the most on a personal level, read them religiously, and only sent them only the content she thought each blog would be into.”

Trust Agents (Trust Economies e-Book)

“The edges between work and social life are blurring. People are shifting their social network into their work networks and vice versa—business associates and childhood friends, side by side. We prefer to buy from people that are like us. You like Batman movies? Me too! That may not always be enough to move a sale, but it shows your human dimensions.”

New Media Professionals

A Tumblr I keep as a way to remember useful social media articles that I generally agree with. This is a simple list of links that I update every couple of days. If you want to dig deeper into my “suggested reading,” check it out.

Resources (not exhaustive, just a few I mentioned)

 

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Features / Miki + Media / Nuggets

  • Nancie Mills Pipgras

    Great content in your slide show!  Clean, crisp and to the point.  Thanks!

  • Anonymous

    Thanks! Glad it’s helpful. Let me know if you still have questions :)

  • digitalShe

    Hi Miki, Thanks for posting your slides, it really helps as I review my notes. You mentioned a book to understand personality types. Is this the right one?
    The Tipping Point How Little Things Can Make a Big Difference
    by  Malcolm Gladwell
    Thanks and Cheers, She

  • Anonymous

    Yep, that’s the book. Easy to read and provides a great understanding of the true nature of “viral.”

  • digitalShe

    Sweet!  Looked it up in the Library, very popular book.  On my way home, I found a copy on the top of a used book bin.  $1. I’d call that a sign — thanks for pointing me in the right direction :D  Cheers!

  • digitalShe

    Sweet!  Looked it up in the Library, very popular book.  On my way home, I found a copy on the top of a used book bin.  $1. I’d call that a sign — thanks for pointing me in the right direction :D  Cheers!

  • http://www.sydneycartraders.com.au/ Glenn Thompson

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  • http://www.tabletsmart.com.au/ Glenn Thompson

    Wow… Nice photos… Great done

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